- Several broadcast networks including Sony Sports Network, Disney Star Network along with Reliance-Viacom 18 and Amazon are in the race to grab the sought-after deal.
- BCCI President Sourav Ganguly had earlier predicted a figure of ₹35,000 crore but seems like event that figure may easily be surpassed.
The Board of Control for Cricket in India (BCCI) is already planning ahead. Not only do they have to manage everything around IPL 2022 as well as the ODI World Cup which is set to be hosted in India next year, but they are busy with the IPL media rights deal which is likely to be finalised ahead of the 15th season.
It is being learned that several broadcast networks including Sony Sports Network, Disney Star Network along with Reliance-Viacom 18 and Amazon are in the race to grab the sought-after deal. Notably, there are broadcast as well as digital streaming rights for the period of 2023 to 2027 with Star Sports’ current deal terminating with the 2022 season of the competition.
The rights are expected to be sold by the BCCI through an e-auction which is likely to happen in the last week of March. It is possible that the Invitation to Tender (ITT) is released before February 10 within 45 days of which the auction is conducted.
In a huge boost to the Indian cricket infrastructure and in a figure that tells a story in itself, reports suggest that the BCCI is set to earn almost three times the amount it had pouched for the 2018-2022 cycle. For this five-year deal, Star India had paid a whopping ₹16,347 crore. Before Star, the tournament was televised on Sony Pictures Network and they had sealed the deal for the first decade of the competition for ₹8,200 crore.
“Indian cricket is up for a bumper harvest”
While BCCI President Sourav Ganguly had predicted a figure of ₹35,000 crore for the sale of rights, fresh reports are suggesting a bigger sum of money.
“Indian cricket is up for a bumper harvest from the sale of new cycle of IPL Rights. Don’t be surprised if it touches ₹40,000 to 45,000 crore. Let’s wait for the magic to unfold,” a top BCCI official was quoted in an Inside Sport report.
If these numbers are anything to go by, cricket is set to continue to prosper in this part of the world with the money being used in developing infrastructure and making the sport an even more viable career option.