The Indian Premier League 2022 is currently underway and has again been successful to involve the cricket fans. Looking at the popularity and increasing reach of the tournament, the Board of Control of Cricket in India (BCCI) have pinned high hopes on increasing their income as well.
On March 29, the BCCI had floated an Invitation To Tender (ITT) for IPL media rights for the 2023-27 cycle on its official website. As reported by Cricbuzz, the apex board has set a combined price of INR 32,890 Crores for the interested parties.
Additionally, the board has decided to divide the tenders into four bundles. The bundles amount are set based on 74 matches per season from 2023-27. Bundle A is reserved for the Indian sub-continent television rights, with the base price of INR 49 Crores per game, which will ultimately add up to INR 18,130 Crores for the five-year term. While the Bundle B is kept for the digital rights having the base price of INR 33 Crores per game, which gets added up to INR 12, 210 Crores until the end of the cycle.
The Bundle C can only be bought by Over the Top (OTT) players, with only one of them having the rights. The base price of this bundle is INR 16 Crores per game, with the 5-year cumulative being 1440 Crores. The final bundle is reserved for the rest of the world, having a base price of INR 3 Crores per game. The total value of the bundle is INR 1110 Crores for a total of 5 years. The applicant winning the bid for Bundle D will take care of the television and digital rights outside of the Indian subcontinent.
The giants like Reliance Viacom 18, ZEE-Sony, Star Sports will compete as the television broadcaster. These companies are reportedly in talks with Amazon Prime Video and YouTube, who will be the interested parties in the digital space. With an amount of around INR 33,000 Crores set as the base amount, the BCCI is expecting the winning amount to cross a figure of INR 40,000 Crores, amid tough competition.