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‘It’s the biggest problem’ – American player Noah Rubin explains why tennis is not attracting younger generation

After winning the first few rounds, Noah Rubin in the quarter-final of the challenger cup to Nino Serdarusic.

Abhinav Goel Author

Updated - 14 April 2022 11:23 am

Tennis is a popular sport in the world and is played by an estimated number of 60 million men and women around the world. However, the popularity of the sport among the younger generation is slowly decreasing. American tennis player Noah Rubin recently opened up on the state of tennis among the youngsters. The American recently played in the Oeiras Challenger in Portugal.

After winning the first few rounds, he lost in the quarter-final of the Challenger Cup to Nino Serdarusic. After winning his second-round match, Rubin explained at the press conference why tennis is failing to attract the younger generation. “ATP and WTA have proven, I’ve obviously been closer with the ATP but they have proven time and time again that you need a lot to move that needle to really push something forward. You need all these players to come together and you know you have what Vasek and Djokovic were working on I’ve spoken to them a decent amount,” Rubin stated.

Watch the video here:

“Nothing really scares the ATP, you know they are doing okay. The execs there are making their money and the players are playing for nickels and dimes, I mean. I mean, this is definitely a tough tournament. It’s an amazing event here right now and you have Marbella, another one where you have top 10 players playing it. We’re playing for 100 dollars or 200 dollars, euros, sorry, 200 euros and you know there’s absolutely no care by the ATP to change anything to make tennis more appealing to help the players out so they know that there’s people there,” the American player further said.

“And I’m not saying that there’s not people that don’t care because I’ve worked with players relations people that really do care. I’ve worked with people on the challenger tour that have worked their butts off to make sure that these events are great. It’s just, sometimes it’s not enough when the guys at the top you know they get what they want,” Rubin added.

I wanna prove that I’m here to come back to my best: Rubin

Earlier, Noah Rubin felt confident that he will make a successful comeback at the Oeiras Challenger in Portugal. Ranked no. 482, Rubin got to the quarters after defeating Sebastian Fanselow 3-6 6-4 6-3, Jaroslav Pospisil 6-1 7-5, Daniel Michalski 4-6 6-3 6-1 and Zdenek Kolar 6-4 6-4. Noah has a 14-7 win-loss record in 2022, 13-4 on clay. Noah Rubin lost to Nino Serdarusic 7-6 2-6 5-7 in the quarters at the tournament

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