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The upcoming season of Indian Premier League is set to be a grand affair this time around, featuring 10 teams and 74 matches. It is being termed as the biggest season ever in history of IPL and it seems to be having a same effect on the financial aspect of the league. As per reports, BCCI have sold all its sponsorship slots for the first time ever since the inception of tournament in 2008.
Over the years, many brands have associated with the league and reaped huge benefits. IPL has constantly grown from strength to strength, which has been reflected in the kind of deals and amount of money which brands have been splashing to get on board. But this time around, things have gone to an extremely new level.
IPL gets close to INR 1000 crore as sponsorship
Notably, TATA replaced VIVO as official title sponsors for league at a reported fees of INR 335 crore per season. Since then, many brands have come on board as official partners like Rupay (INR 75 crore/year) and Swiggy (INR 65 crore/year).
And now, for the first time ever, a sponsor has secured the rights of orange cap (awarded to the highest run-scorer of season) and purple cap (awarded to the leading wicket-taker of season). As reported by journalist K Shriniwas Rao, Saudi oil company Aramco has got the deal for INR 65 crore/year.
Following this partnership, the new names for the prestigious awards in IPL 2022 will be Aramco Orange Cap and Aramco Purple Cap.
List of sponsors for IPL 2022
Title Sponsor: TATA
Official Broadcaster: Star Sports
Official Digital Streaming Partner: Hotstar
Official Partners: Dream 11, Upstox, Unacademy, Swiggy Instamart, Cred, Rupay
Umpire Partner: Paytm
Official Strategic Timeout Partner: CEAT
BCCI to sell media rights (2023-27) for IPL
While the board has already got so many sponsors on board, a further record deal awaits Indian Premier League. BCCI is notably planning to sell the media rights for television and digital telecast of the Indian Premier League (IPL) for 2023-27 seasons through an e-auction, which is likely to be held by the end of March. With so many companies showing interest, the rights could be sold for an unforeseen amount.
