The Board of Control for Cricket in India (BCCI) is reportedly all set to lock in Adidas as their new kit sponsor. The leading sports apparel and equipment brand will come on board as the apparel sponsor in June this year and is expected to retain the right till 2028. Notably, BCCI lost MPL Sports as its kit sponsor as the company transferred their rights to Kewal Kiran Clothing Limited, the parent brand of the company of Killer Jeans.
However, BCCI was never happy with having a brand with no cricketing background as its kit sponsor. Hence, the board was keen to get it right and probably return to the days when a leading sports brand like Nike was on the Indian team’s jerseys. It’s worth mentioning that prior to MPL coming on board, Nike had a five-year deal with BCCI during which they paid INR 370 Cr from 2016 to 2020.
According to a report in News18, BCCI will make the announcement next month. “Adidas, a leading sports apparel and equipment brand, is very close to getting apparel rights for the Indian cricket team. The rights currently were with Kewal Kiran Clothing Limited, the parent brand of the company of Killer Jeans. The Adidas deal will begin in June this year and will last till March 2028,” claimed the report.
The report also claimed that ever since BCCI forged its partnership with Nike and got MPL on board, it had lost the bragging rights of having a top sports apparel brand as one of the stakeholders.