Roc Nation Sports, the sports management division of Jay-Z's entertainment company Roc Nation, has acquired TFM, a Brazilian agency that represents some of the top football players in the world. The deal brought rising Brazilian players including Real Madrid star Vinicius Junior and latest signing Endrick, and Arsenal’s Gabriel Martinelli to Roc Nation which already manages players like Manchester City’s Kevin De Bruyne and Inter Milan’s Romelu Lukaku.
Roc Nation Sports, which was launched in 2013 by Jay-Z and Creative Artists Agency (CAA), is a full-service sports agency that provides athletes with career management, marketing, endorsement deals, philanthropic support, media relations, and brand strategy. Due to founder Shawn "JAY-Z" Carter's passion for sports, a specialized branch that helps athletes in a similar manner to how Roc Nation has supported musicians came into being.
With the acquisition of TFM, Roc Nation Sports will be able to tap into the lucrative and passionate football market in Brazil and beyond. The company will also leverage its expertise in entertainment and culture to create unique opportunities for its clients on and off the field.
Michael Yormark, President of Roc Nation Sports Internationa said regarding the acquisition: "It fills me with pride to finally announce our expansion into Brazil. When we started this venture in 2019, I had a lot of ambitions for RNSI. Since then, we've grown across Europe, South Africa, and the US. This marks a continuation of what we are building here at Roc Nation; the 'Best in Class representation for some of the greatest athletes in the world. I'm also super excited that Alan Redmond, our EVP & Global Head of Football, will be working closely with Fred Pena and his team to grow our football business worldwide."
Vinicius Jr., a world-renowned football talent who plays for Real Madrid and Brazil, is one of the nearly 100 footballers that the TFM Agency, with its headquarters in Sao Paulo, presently represents. The outstanding athletes TFM manages will now receive the same level of care that Roc Nation Sports International gives to its roster, which includes A-list athletes like Kevin De Bruyne, Romelu Lukaku, Federico Dimarco, Chris Richards, Axel Witsel, and Jack McGlynn.