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The IPL 2025 concluded with Royal Challengers Bengaluru (RCB) becoming champions for the first time. On the other hand, Punjab Kings also ended up in the final after 11 years but had to be on the losing side and need to wait for one more years to win their maiden title. After the end of the 18th edition of the IPL, PBKS co-owner Mohit Burman said that there should be a window of 12-16 weeks which is around four months for an IPL season.
Mohit Burman believes that increasing the duration of an IPL season will increase its brand value and match its hype with some of the popular sports leagues in the world including National Football League (NFL) and the National Basketball Association (NBA). Notably, IPL is also among the top ranked sports leagues in the world but still takes place for a shorter duration as compared to the league like NFL and NBA. "We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That’s a different game. I think we need a 12-16-week window to get there," Mohit Burman was quoted as saying by India Today.
"That gives us space to tell better stories, build rivalries, and create more value for everyone - fans, sponsors, broadcasters. But it’s not just about length. It's about what we do in that time - the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it's about consistency and depth," he further added.
IPL is already the biggest cricket product in the world: Mohit Burman
Speaking further, PBKS co-owner Mohit Burman suggested that despite IPL being the biggest cricket league in the world, it must evolve with time to enhance the fan experience and global rise.
"The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions,” PBKS co-owner said.
