The majority leader in the US Senate, Chuck Schumer, has asked the Food and Drug Administrator (FDA) to investigate the Prime energy sports drink promoted by the YouTubers-Turned-Boxers Logan Paul and KSI. Government official in the United States claims that the sports drink is targeted toward children, despite having high levels of caffeine in it.
Prime Energy is one of many sports drinks sold in neon-colored cans, advertised as vegan with zero sugar. But, it boasts a lot of caffeine, 200 milligrams per 12 ounces to be exact which is equivalent to around half a dozen cans of Coke or about two cans of Red Bull.
Chuck Schumer raised the matter for the FDA to investigate and said, “One of the summer’s hottest status symbols for kids is not an outfit or a toy, it’s a beverage. But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
After talking about the high levels of caffeine in the Prime Energy sports drink, he said, “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime Energy drink.”
Prime Energy sports drink isn’t recommended for children under the age of 18
As per the website of the sports drink company, Prime Energy isn’t recommended for children under the age of 18, pregnant or nursing women, or individuals sensitive to caffeine. But since they also sell a non-caffeinated drink called Prime Hydration in similar packaging, parents are unknowingly buying the highly caffeinated Prime Energy for their children, according to New York Senator Chuck Schumer.