Formula One team Alpine were the last to reveal their livery ahead of the 2023 season. The team on Thursday night revealed their new livery ahead of the new season, which is set to start in just two weeks' time. In their launch on February 16, they also announced the signing of football great and former Ballon d’Or winner Zinedine Zidane during the launch ceremony.
The BWT Alpine F1 Team on Thursday announced Zidane as their new ambassador. It was confirmed that the two have joined the forces to promote equal opportunities in the sport and automotive industry with diversity being the cornerstone of performance.
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The 50-year-old also expressed excitement on this joint venture. “I’m very happy to be here today and spend a great evening with you. I have seen great things and I am ever so happy to be part of this team, to be part of the Alpine team. Why? It’s always a meeting that starts something and I had the opportunity of meeting Laurent and the whole Alpine team for a Grand Prix and I think we had a good exchange,” said the former Real Madrid star.
Alpine reveal A523 ahead of 2023 F1 season
After the reveal of RedBull, Ferrari, Mercedes and a few others, Alpine was the last team to reveal their livery for the 2023 season. The team revealed A523 at a car event on Thursday night in London. Notably, the all-French team introduced two liveries for the season, one in blue and pink and the other in all pink.