Floating tennis court on the Great Barrier Reef in Australia Picture Credit: Adidas
The world of sports is witnessing a sort of revolution with the way it is advancing these days. Similar is the situation with advertising and multiple ways in which companies are trying their level best to stay relevant with changing times. Ahead of the Australian Open 2022, a famous sports company, Adidas collaborated with environment organization Parley for the Oceans to spread awareness about and positive discussion around ending plastic waste and protection of the Great Barrier Reef.
For the campaign, both the companies collaborated to create a recycled-plastic tennis court that floats within Australia's Great Barrier Reef marine park. Adidas also promoted their latest range of apparel, which incorporates recycled plastic.
An Adidas spokesperson mentioned: "The new Adidas tennis apparel collection, that will be worn by players during the Australian Open in Melbourne, has been inspired by the beauty of the Great Barrier Reef and consists of products from one of our sustainability innovators, Made with Parley Ocean Plastic."
Speaking of the initiative, further adding that, "We have chosen to launch this collection in the heritage-protected Queensland marine park to raise awareness and positive discussion around how we can help end plastic waste and protect the Great Barrier Reef" Notably, in their previous collaboration, Adidas and Parley for the Oceans have previously collaborated to create running shoes and classic 1990s trainers from recycled plastic. They have also combined to make recycled plastic football shirts for Real Madrid and Manchester United, as well as hiking boots.
Adidas officials further commented, "We're committed to help end plastic waste and, by 2024, we'll replace virgin polyester in our products with recycled polyester wherever possible," said Shannon Morgan, Pacific senior director of brand at Adidas.
"To achieve these goals, we foster open-source partnerships and put a high value on collaboration over the competition to create sustainable solutions that go beyond our own business and influence."
This interesting way of creating awareness about the environment and mixing it with innovation in sports caught the attention of many and is receiving positive and much-needed attention from netizens.