Team India captain Virat Kohli enjoys a massive fan following on social media. He has around 228 million followers across multiple social media platforms. Kohli is also a known or probably the best celebrity brand endorser. He was also featured in Instagram's Annual rich list of celebrities and was the only Indian in top 20. Kohli is placed 19 in the Hopper Instagram rich list for the year 2021. The Indian skipper earns a large amount on through the social media site. Kohli has ties with top brands and his one such recent post about the Lovely Professional University seems to have landed him in trouble.
Virat Kohli recently shared a post across his multiple social media accounts which involved India's one of the top private universities, Lovely Professional University. Virat lauded the university for its contribution towards the ongoing Olympics. In the post Virat mentioned that 10% of Indian Olympians have an association with this private university.
“What a record..10% of Indian Olympians are from Lovely Professional University. I hope LPU will send students to the Indian Cricket team also! Jai Hind,” wrote Virat in his post. He also shared a post from Lovely Professional University that had mentioned the same. However, there was no mention of the ‘paid promotional’ tag, and this is probably one of the reasons for ASCI seeking an action against Kohli.
Check out his post here:
Also, there were no mandatory disclosures, according to the ASCI's newly launched influencer guidelines. “The ASCI will take up the issue and write to the celebrity and the advertiser for their clarifications,” said Manisha Kapoor, the secretary-general of the ASCI.
Virat is currently in England preparing for the five-match Test series
The Indian skipper is currently in England with the Test squad which is preparing for a five-match Test series against the home team. He was seen in the nets practicing alongside his fellow teammates. However, Kohli did not take part in the three day practice game against the County Select XI due to a stiff back but was seen practicing in the nets some days later. India will play five tests from August 4 to September 14. After that, the players will head to the UAE for the second leg of IPL 2021.