It is the fourth month of 2022 already which means the world is quickly heading towards another edition of the FIFA World Cup. The high-profile sporting tournament is all set to be held in Qatar this year and the organisers have now released the first official song of the competition “Hayya Hayya (Better Together)”. Trinidad Cardona, Davido, and Aisha have collaborated on this song.
It is pertinent to note that this is the first time that the football world cup will not have a single song but will in fact have a multi-song collection with several international artists and different musical genres being incorporated to cater to the wide fan base of one of the most popular sports in the world.
In an official statement released by FIFA, the football governing body has said that the announcement of the single and the subsequent tracks are in sync with the FIFA Sound Strategy as per which the mission is for a global celebration of the sport and to connect with the fans through music.
Here is the song:
“When I first heard the song, I was instantly put in a good mood, It’s a celebration, it embodies everything the FIFA World Cup stands for. People from all around the world coming together, and I just love that message,” said Trinidad Cardona as per an official release.
“I am blessed and honoured to exist in these exciting times, where I get to witness and be part of this huge milestone for my country, Qatar. The song’s message of togetherness and joy resonated with me as joy was present with us throughout the journey of making this song. It is a dream come true to perform for the FIFA World Cup final draw and be part of such an important song,” he added.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” FIFA Chief Commercial Officer Kay Madati stated.
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before,” he was quoted.
The tournament is slated to kick off on November 21 and is set to finish in less than a month with the final set on December 18.