The Euro 2020 is witnessing some exciting football action on the field. However, more than the action itself, a few off the field incidents are also making the headlines. Hours after Cristiano Ronaldo’s gesture of removing Coca-Cola bottles during the pre-match press conference prior to the Hungary-Portugal clash, Paul Pogba has done a similar act after the France-Germany clash.
Pogba, who was attending the post-match press conference after France defeated Germany 1-0 in their Euro 2020 opening clash on Tuesday, found a Heineken beer bottle placed on the table owing to sponsorship reasons. Although there were a few Coca-Cola bottles present there as well, unlike Ronaldo, Pogba did not seem bothered about the soft drink.
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Notably, Pogba, who is a practising Muslim, does not consume or endorse alcoholic products. Although it is his religious belief that prompted Pogba to do so, Portugal’s Cristiano Ronaldo had done the same with the Coca-Cola bottles owing to health reasons. He had also suggested drinking water instead.
The entire Ronaldo episode had a drastic negative effect on the soft drink brand as the company lost $4 billion in stock value. The prices dropped from $56.10 to $55.22 almost immediately after the incident, a 1.6% dip. Similarly, the market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn. Coca-Cola, one of the official sponsors of Euro 2020, replied to the incident on Tuesday with a statement that said, “everyone is entitled to their drink preferences” with different “tastes and needs”.