To celebrate the PlayBold spirit and thank its players, Royal Challengers Bangalore have come up with an exciting video - ‘Never Give Up’, dedicated to the team and fans. The video features former RCB captain Virat Kohli, AB De Villiers, Glenn Maxwell amongst other RCB stars, who can be seen wearing the PUMA x RCB collection as they groove to the Hustle signature dance step and show their moves.
The Bangalore-based franchise took to social media to release the video with the caption "Never Give Up. Don’t Back Down. Keep Hustling”. RCB further added that this video celebrates the togetherness of team and lauds every player who give their 100 per cent for the side.
The video is directed and choreographed by Dhanashree Verma, who happens to be the wife of RCB bowler Yuzvendra Chahal. Music composer Harsh Upadhyay has composed and produced the music for this exciting video.
Watch the video here:
Mentioning about the video, Rajesh Menon Vice President and Head, RCB highlighted that this video is dedicated to every member of the team who has been a part of this journey. The core thought behind the Play Bold philosophy is, you don’t know what’s on the other side unless you are willing to try to find that out by committing to it fully,” he added, emphasizing that they wanted to celebrate the PLAYBOLD philosophy in the video.
Dhanashree Verma who choreographed the video expressed her delight while working on this video and hailed the PlayBold philosophy of RCB. Having seen the effort of the RCB players in everything they do, I began appreciating the #PlayBold mentality. RCB is my extended family, and it was only fitting that I dedicate this video to every member in the team and to the thousands of fans out there.” she further added.