KRAFTON India announced the launch of BGMI Campus MVP, a 90-day student leadership programme designed to build and nurture BGMI communities across India's premier engineering institutions. Bringing together 150 student ambassadors from 17 IITs and 28 NITs, the initiative empowers students to become community leaders by organising tournaments, creating gaming content, hosting campus meet-ups and driving engagement among their peers.

Across three structured phases, ambassadors will

  • Build and manage campus BGMI communities.

  • Organise regular in-game competitions and scrimmages.

  • Create campus-first gaming content.

  • Host offline gaming meet-ups.

  • Lead inter-department and inter-college competitions.

  • Represent their institutions in national campus rivalries.

By combining online engagement with offline community experiences, Campus MVP creates a year-round ecosystem where students can connect through gaming beyond individual matches. The programme received over 16,000 applications from students across more than 5,000 institutions nationwide, from which 150 ambassadors were selected to form the inaugural cohort, with an additional 100 students shortlisted as a reserve pool. More than a selection process, Campus MVP identifies and empowers student leaders who will champion BGMI within their campuses by fostering active gaming communities, encouraging peer participation, and creating meaningful opportunities for students to connect through play.

What Ambassadors and Players Get:

Ambassadors earn Rank Points (RP) for every completed task across the three phases, unlocking rewards at each tier - from welcome kits and food or e-commerce vouchers early on, to in-game UC, gaming gear such as trigger sets and premium headphones, and a Level 3 backpack at the highest ranks. The five best-performing ambassadors nationally reach Conqueror rank, with total rewards of up to INR 15,000. Players recruited by ambassadors compete for prizes too - food vouchers for Phase 1 Classic Match winners, premium vouchers for Phase 2 TDM and offline-activation winners, and BGMI merchandise hampers for Phase 3 inter-department rivalry winners.

Selected ambassadors have completed onboarding and orientation, and are now organising classic matches, campus content, and community-building activities as part of the program's opening phase.