Sony Pictures has unveiled a special promotional campaign for Spider-Man: Brand New Day, bringing together football icon Lionel Messi and actor Tom Holland in a crossover that has delighted both football and Marvel fans. Shared with the tagline "Who's got next?", the campaign encourages audiences to book tickets ahead of the film's theatrical release on July 31. The promotional video features Holland reprising his role as Spider-Man alongside Messi in a light-hearted sequence inspired by the excitement surrounding the FIFA World Cup. The crossover blends superhero action with football, showcasing one of the sport's greatest-ever players sharing the screen with Marvel's iconic web-slinger.

Fans quickly flooded social media with reactions, praising the unexpected collaboration between two global superstars. The campaign forms part of Sony Pictures' global marketing push for Spider-Man: Brand New Day, which marks Holland's return as Peter Parker after the events of Spider-Man: No Way Home. The film follows Peter as he begins a new chapter in a world where no one remembers his true identity, while facing fresh challenges and dangerous new enemies. Messi's appearance has further expanded the film's global appeal, particularly during the ongoing World Cup, where football remains the centre of worldwide attention. The crossover has generated millions of views online, with fans calling it one of Marvel's most creative promotional campaigns in recent years. Spider-Man: Brand New Day is scheduled to release in theatres on July 31, with advance ticket bookings already open in several countries.

Lionel Messi shines as Argentina march into FIFA World Cup 2026 knockout stage

Lionel Messi has once again underlined his greatness with a sensational campaign at the 2026 FIFA World Cup, leading defending champions Argentina into the Round of 32 with a perfect group-stage record. Despite turning 39 earlier this month, the captain has continued to deliver match-winning performances, proving he remains one of the tournament's biggest stars. Argentina topped Group J with three victories from three matches, defeating Algeria, Austria and Jordan to finish with nine points.Messi has been in exceptional form, scoring six goals in the group stage to emerge as one of the leading contenders for the Golden Boot. His standout performance came against Algeria, where he netted a hat-trick before following it up with a brace against Austria.

In the final group match against Jordan, Messi started on the bench but came on to score a stunning free-kick in Argentina's 3-1 victory. The goal against Jordan also created history, making Messi the first player ever to score in seven consecutive FIFA World Cup matches. It took his overall World Cup tally to 19 goals, further extending his remarkable legacy on football's biggest stage. With the group stage complete, Argentina will now face Cape Verde in the Round of 32. Lionel Scaloni's side enter the knockout rounds as one of the favourites to retain the title, with Messi's experience, leadership and goals continuing to inspire La Albiceleste. If Argentina progress deep into the tournament, the veteran forward could yet add another memorable chapter to one of the greatest World Cup careers in football history.