Credit: Twitter
YouTuber turned boxer Logan Paul and KSI’s hydration drink ‘Prime’ has signed a brand new deal with German club Bayern Munich as their official hydration partner. The club announced the partnership on Thursday. KSI and Jake Paul can be seen holding a Prime bottle and a specialized ‘KSI’ Bayern jersey at the iconic Allianz Arena, which is the home stadium of the German club.
During the initial stage of the multi-year partnership, PRIME Hydration will only be offered on match days at the Allianz Arena. Later in the year, the company intends to offer FC Bayern X PRIME limited-edition bottles and increase retail operations in the German market.
“It has been truly special to watch Prime grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich,” stated Prime’s co-Founders, Logan Paul and KSI, while announcing the partnership. “We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club,” they added further.
The duo also has an agreement with FC Barcelona to be their official hydration partner for the ensuing three seasons. The Catalan club moved to switch their hydration sponsor from Gatorade to Prime to appeal to younger audiences worldwide.
