Paris Saint-Germain star forward Lionel Messi has signed an agreement with EdTech major BYJU'S on Friday to promote the cause of equitable education and became the first global brand ambassador for BYJU's social impact arm, Education For All.
After having a lackluster first season with PSG, Messi has scored 12 goals and made 14 assists in his 18 appearances for the French champions this season across all competitions.
On his association with the education firm, former Barcelona forward said, " High-quality education changes lives, and BYJU'S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top."
"We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever," BYJU'S co-founder Divya Gokulnath said. "That is the kind of opportunity that BYJU'S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi."
After becoming the official sponsor of the FIFA World Cup 2022 in Qatar earlier this year, BYJU'S collaborated with legendary footballer Leo Messi. Considering Messi's nearly 450 million followers on social media, the collaboration will enhance the visibility of BYJU'S globally.
"It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better," Gokulnath said.
