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Real Madrid star Vinicius Jr joined the Brazilian esports organisation LOUD as their co-owner. The winger will now assist the organisation with content production and expanding educational initiatives created by the Vini Jr Institute. Not only this, but Vinicius will also produce an exclusive range of content for LOUD’s social media. The organisation, in an official release, said that by joining hands with the footballer, LOUD intends to ‘refocus on entertainment’s next generation’.
The 23-year-old took to social media to announce his special collaboration with the esports organisation. He wrote, “I arrived at @LOUDgg. Signed contract, personalized shirt, and shining pendant. I am not just arriving as an ambassador but also to participate in the board of directors. The plan is to represent the fans and work hard to reach another level! Let's continue taking Brazil's passion and culture to the global gaming scene! VINI JR AT LOUD.”
Apart from content creation, the footballer will collaborate with the company for their new initiative as part of his Vini Jr Institute. The institute was founded in 2021 and it provides educational resources to Brazilian children through a mobile application. Notably, LOUD was founded in 2019, and since then, it has become one of the most popular and fastest-growing esports organisations in Latin America.
The Co-founder of LOUD, Bruno Bittencourt, spoke on Vinicius’ appointment and said, “Vini Jr represents how gaming culture is evolving beyond the screen and into fashion, sports, and even social causes. Together, we’ll exercise that new identity by developing original content, supporting youth education, and finding new ways to improve communities throughout Brazil and Latin America. We’re very excited to welcome Vini Jr to LOUD’s ownership group as we work to inspire the next generation of gamers.”
