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On Monday, February 5 , Williams unveiled their new livery for their FW46 car, which is set to be driven by Alex Albon and Logan Sargeant in the upcoming 2024 F1 season. The striking blue livery was revealed at the PUMA’s Flagship store on Fifth Avenue in New York City, which they linked to “Williams’ championship-winning heritage with its mission to return to the front of the grid.”
Williams is paying tribute to their legacy with the 2024 livery, which includes nine Constructors’ Championships, seven Drivers’ Championships, and 114 race wins. The FW46 car, which will be adorned with the blue livery colours, follows the FW naming tradition, introduced by Sir Frank Williams, their legendary team founder.
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The Team Principal of Williams, James Vowles, who oversaw the full development of the FW46 car, is set to make its debut on track at a pre-season promotional filming day in Bahrain on February 20. The official pre-season testing for all the F1 teams happens from February 21 to 23, at the 5.412-kilometre Bahrain International Circuit.
Furthermore, Williams also announced their new principal partnership with Komatsu, a leading manufacturing company. As per the official website of Williams, “Komatsu is rekindling its relationship with Williams having enjoyed a successful partnership in the 1980s and 1990s, which included supplying gearbox components for the title-winning 1996 and 1997 cars.”
Here is the video from Williams, unveiling their livery for the 2024 F1 season:
