In cricket, Nelson refers to a popular superstition surrounding the score of 111, which is widely considered an unlucky number for the batting team or an individual batsman. The myth suggests that a wicket is highly likely to fall or a team collapse is imminent whenever this specific total is reached on the scoreboard. Multiples of the number carry the same omen. A score of 222 is called a Double Nelson, 333 is a Triple Nelson, and 444 is a Quadruple Nelson. If you look at three wooden cricket stumps standing vertically without the horizontal bails resting on top, they visually mirror the digits 1-1-1. In cricket, when the bails are dislodged, the batsman is out. Therefore, the scoreboard reading 111 looks like a permanent visual representation of a batsman being dismissed.

British folklore claimed Admiral Horatio Nelson had only "one eye, one arm, and one leg". While he lost an arm and the sight in one eye, his legs were perfectly intact. Famous cricket historian Bill Frindall and legendary umpire David Shepherd noted a ruder variant passed down through generations. Old English cricketers joked that the three ones represented "one eye, one arm, and one ball" (implying the Admiral was missing a testicle). To keep it family-friendly on air, Shepherd would publicly joke that the third "one" stood for "one lump of sugar in his tea.”

David Shepherd: Man who mainstreamed this ritual

While the superstition existed in village cricket, English umpire David Shepherd turned it into a global broadcast phenomenon. Shepherd believed that having any physical contact with the earth while the score sat on 111 anchored the bad luck to you. By hopping, you disconnected yourself from the bad omen. If he was too tired, hot, or old to hop continuously, he would simply lift one leg and balance awkwardly.

Fans in stadium stands eventually began tracking the scoreboard specifically to watch Shepherd. When the team score hit 111, entire stadiums would chant, forcing the heavy-set umpire to start bouncing on the pitch, accompanied by massive cheers. The habit extends to active players. When a team is batting and the score hits 111, players inside the pavilion dressing room will aggressively lift their feet off the floor, sit cross-legged on benches, or stand on chairs until the batsmen score a single run to change the tally.