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The Base Price for Title Sponsorship Rights for International Cricket Matches Played in India has been reduced by the Board of Control for Cricket in India (BCCI) from Rs 3.8 crore to Rs 2.4 crore per match, according to reports.
The title sponsor rights period will begin in September and go through August of 2026. There will be 56 games played during this time, comprising 15 Tests, 15 ODIs, and 26 T20 international matches. Around Rs 134.4 crore is the base fee for the three-year title sponsor rights. The title sponsor rights tender was released on August 1 and It will be accessible till August 21.
For the international games played in the nation between 2019 and 2023 during the previous cycle, Paytm and MasterCard paid Rs 3.8 crore for each match. Due to a lack of interest in high-priced cricket properties and a lackluster reaction from new-age companies, the BCCI has reduced the base price of the title sponsor rights for the second time. Due to the financial recession, these modern companies are limiting their spending.
The cricket body also increased the base payment for digital rights to the matches over that for TV in addition to decreasing the title sponsor price for each match by 1.4 crores. Additionally, it reduced the entire base price from the Rs 61 crore per match paid by Disney Star in the previous media rights cycle to Rs 45 crore per match for the upcoming season.
