Picture Credit: X/@TKRiders
Trinbago Knight Riders (TKR) have announced betting giants Stake as their title sponsor ahead of the upcoming season of the Caribbean Premier League (CPL) 2025. The 13th edition of the tournament is scheduled to be played from August 15 to September 22. Stake, which has been a leading online casino and sportsbook in the world, will now represent TKR in CPL 2025.
This partnership adds to Stake's impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake's growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket.
TKR CMO welcomes Stakes as new title sponsor
Binda Dey, who is Chief Marketing Officer of Trinbago Knight Riders, expressed his gratitude while announcing Stake as a new title sponsor for the franchise ahead of CPL 2025. TKR confirmed the new partnership with Stake via social media post with a caption, "When the 𝐒𝐭𝐚𝐤𝐞 is high, the 𝐊𝐧𝐢𝐠𝐡𝐭𝐬 shine bright, always! Proudly welcoming @Stake our Title Sponsor."
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi year agreement,” Binda Dey said.
“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership,” he further added.
Along with this, Stake CMO, Akhil Sarin also expressed thrill for a new partnership with the four-time CPL champions. “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We're excited to support TKR and bring our platform to cricket fans worldwide,” Akhil Sarin said.
"Our partnership with TKR is not just about brand alignment - it's a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket," Stake CMO added.
