The Board of Control for Cricket in India (BCCI) has invited tender applications for all Indian cricket teams' - men, women and age group teams - title sponsors. After the edu-tech company, Byjus ended its contract in the last financial year, leaving the Indian team without a sponsor. This wasn’t noticeable in the World Test Championship final as in ICC tournaments, teams are not allowed to place the title sponsor on their chest which shifts to the right or left hand. So the Indian jerseys only had Adidas as their kit sponsor.
But this will be changed as BCCI has started the process to find a new sponsor which begins with the notice, shared by the board "The BCCI invites bids from reputed entities for acquiring the National Team Lead Sponsor rights," BCCI secretary Jay Shah said in a release. The bid document will be available for purchase with a non-refundable fee of ₹5 lakh and the last date of purchase will be June 26.
"Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid," Shah stated.
The BCCI has also issued a list of brand categories which cannot apply to Indian cricket teams' title sponsorship. The list says, “In Annexure B of the document, BCCI listed the following brand categories which are banned:
(A) Athleisure and Sportswear Manufacturer;
(B) Alcohol Products;
(C) Betting;
(D) Cryptocurrency;
(E) Real Money Gaming (Except Fantasy Sports Gaming);
(F) Tobacco; and
(G) one which is likely to offend public morals such as including but not limited to pornography.