Karnataka Milk Federation’s dairy brand Nandini joined hands with Cricket Ireland and Cricket Scotland for the forthcoming T20 World Cup 2024. This is the first time that the milk brand has collaborated with international teams. The Scotland cricket team’s management unveiled its jersey for the major cricketing tournament with a logo of Nandini. KMF is a state-owned dairy cooperative that promotes Nandini milk products.
Cricket Scotland’s jersey that was launched on Wednesday had the brand’s name written in Kannada on the sleeves of players’ T-shirts. The collaboration was announced on X, where Cricket Scotland wrote, "Cricket Scotland and Karnataka Milk Federation are pleased to announce Nandini as the official sponsor of the Scotland men’s team at the ICC Men’s T20 World Cup 2024."
It’s an opportunity to showcase our brand on international stage: KMF Managing Director, MK Jagadish
Nandini’s Managing Director MK Jagadish spoke on the occasion and said, “We are going to sponsor both the Ireland and Scotland cricket teams in the T20 World Cup. Our brand will be displayed during the matches.” He added, “It’s an opportunity to showcase our brand on the international stage. We have planned photoshoots with players and in the week leading up to the tournament, we will execute captivating social media campaigns.”
Jagadish went on to say, “We want to make Nandini a focus point in the World Cup. Whey-based energy drinks will be available in the US market during the tournament, and it is going to be a global brand.”