Logan Paul and KSI have made a blockbuster announcement about signing a sponsorship deal for Prime sports drink with the reigning Bundesliga champions Bayern Munich on August 10, Thursday. Both superstars in the world of YouTube and professional boxing, shot a hilarious video from the Allianz Arena in Munich, to confirm the news.
Prime is already the official sports drink of KSI’s favorite team Arsenal, the English football club, since the start of the 2022-23 season. Meanwhile, earlier this summer, Barcelona had also signed Prime to be their official sports drink from the 2023-24 season onwards. In the world of combat sports, the Ultimate Fighting Championship (UFC) had confirmed a multi-year global marketing partnership with Prime at UFC 284.
The hilarious video, posted by Logan Paul on his official Twitter account, to confirm the Prime sponsorship deal with Bayern Munich, had KSI quite confused about what happened initially before he came to terms with the partnership. The current WWE superstar also spoke a few words in German, joking about how Arsenal will be second to Bayern Munich, to his business partner, who asked him about what he just said.
Watch Logan Paul and KSI reveal the Prime and Bayern Munich sponsorship deal here:
Bayern Munich release statement about their partnership with Prime
On the official website of Bayern Munich, the statement about the sponsorship deal between the German champions and Prime read, “Today, FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. Founded by the YouTube stars in 2022, PRIME’s flagship product, Hydration, a sports drink alternative, will be the official isotonic partner for the club of 33-time German champions.”
“The first phase of the multi-year partnership will see PRIME Hydration sold exclusively at the Allianz Arena on match days. The brand plans to expand retail operations in the German market later in the year and launch FC Bayern X PRIME limited-edition bottles,” the statement further went on.